Graduate School Recruitment

Online learning for positive recruitment

A recent study shows that the free offer on the Internet probably is not negative about the recruitment of students to universities.

Brigham Young University in the U.S. has driven and tested a measure that means to offer all who want free access to parts of the teaching at the university.

Then it was examined what impact the initiative had on the recruitment of new students to the university, and a preliminary result shows that the measure does not have a negative effect on this. These free offers rather contributed to more students learned about the university.

It is emphasized that the study has a number of limitations, including the time for data collection rather button. Therefore, the result may be different when it comes to long-term impact of free offers online.